https://consumerist.com - In a move that simultaneously evokes awww-neat childhood memories of “invisible ink” while also marketing an outdoor lifestyle brand, L. L. Bean has taken out a full-page newspaper ad that can only be read in the sunlight.
http://wardsauto.com - Bobby Bailey INDUSTRY VOICES A car dealer’s Facebook page “liked” by 1,000 potential customers is better than one liked by 10,000 non-customers.
http://news.pickuptrucks.com - Our most recent head-to-head comparison – the 2017 One-Ton Heavy-Duty Pickup Challenge – pitted the all-new 2017 Ford Super Duty F-350 against the winner of our previous one-ton contest, the GMC Sierra 3500. As many readers noted after seeing photos on our Facebook page and other places, we had all three class competitors at the beginning of the Challenge.
http://testdrivenow.com - More so than any other type of vehicle, trucks offer endless amounts of customization options. From the number of doors, bed lengths, engines and page after page of options lists, if you want a ride that speaks to your individualism, a pickup truck is the way to go. Earlier this year at the Chicago Auto Show, Chevy expanded their Redline Edition across 9 vehicles.
http://insideevs.com - Opel has already opened its Ampera-e reservation book in Germany, accepting €1,000 pre-orders for its first all-electric model, based on the Chevrolet Bolt EV with 238 miles/383 km of real world range. The bad news is that reservation page states a 2018 delivery date.
http://www.autonews.com - Saturn Sky owner Troy Lyman's 67-page report on airbag sensor failures caused a recall of two General Motors cars. Before Lyman, the automaker and the National Highway Transportation Safety Administration had not acted.
http://www.thetruthaboutcars.com - Not content with just offering Chinese buyers the Lincoln Continental, Ford Motor Company plans to take a page from General Motors’ playbook and offer the expansive market its own home-built SUV. The automaker intends to partner with China’s Changan Automobile Group to build Lincolns in the city of Chongqing, starting in late 2019, Ford claims.
http://www.businessinsider.com - About a decade ago, Google cofounder Larry Page handed Luc Vincent a task. The Frenchman was to oversee a collaboration with Stanford University on a seemingly preposterous new project.
http://www.adweek.com - The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes a year after the brand made its big-game debut with a spot starring New York Giants wide receiver Odell Beckham Jr. That ad led to a 50 percent increase of traffic to Buick.com on game day last year, and a 100 percent increase the day after the game, she said. Visits to the product page of the Cascada luxury convertible, which was the subject of the ad, rose 960 percent. The spot was also the fourth most TiVo'ed of the game, Peck added.