News results for "opel"

This Automaker Lets You Buy Its Latest Vehicle With YouTube Views

Posted By GMbeat on Articles - YouTube views are a valued currency for many advertisers. And now, J. Walter Thompson Amsterdam is turning them into an actual currency--convincing automaker client Opel to accept views of viral videos involving its vehicles as payment for them.

PSA to Cut Opel Models, Curb Discounts: Frankfurter Allgemeine

Posted By GMbeat on Articles - PSA Group plans to cut the number of models and rein in discounts at its Opel division, Frankfurter Allgemeine Zeitung reported on Monday, without citing the source of its information. The French carmaker is in the process of integrating Opel after buying it earlier this year from General Motors, a task which analysts say will lead to sweeping job cuts.

Opel's restructuring plan to cut models, boost EV competence

Posted By GMbeat on Articles - Opel will reduce the number of models it sells to concentrate on high-margin segments and will also develop electric expertise for parent PSA, the Frankfurter Allgemeine Zeitung reported.

German market's 4% growth helps Peugeot, Citroen but Opel drops back

Posted By GMbeat on Articles - PSA's mainstream brands, Peugeot and Citroen, powered ahead in a German market up nearly 4 percent last month while the French automaker's newly acquired Opel brand saw sales decline.

Opel/Vauxhall Financial Acquisition Makes PSA's Takeover Complete

Posted By GMbeat on Articles - The PSA Group's acquisition of Opel and Vauxhall is finally complete with the transfer of the German/British automaker's financial operations. In parallel to the French carmaker's taking over over GM's European auto brands, the financial division is being shared by its own banking division Banque PSA Finance and French financial giant BNP Paribas – one of the largest banks in the world. Following the acquisition, the Opel Bank, Open Financial Services, and Vauxhall Finance are being merged into one institution.

Next-Generation Commodore’s Cousin, Opel Insignia, Shortlisted For 2018 World Car Of The Year Award

Posted By GMbeat on Articles - Ahead of its Australian launch early next year, the next-generation Commodore has been boosted with global automotive experts shortlisting the Opel Insignia for the 2018 World Car of the Year awards.

PSA-Opel fusion shakes up European car assembly footprint

Posted By GMbeat on Articles - PSA's takeover of GM's Opel and Vauxhall brands was a game-changer for Europe's vehicle assembly footprint. Automotive News Europe's new Guide to European Assembly Plants shows how the big move has shaken up things in the region.