News results for "maven"

GM bundles, expands ride-sharing efforts under new Maven brand

Posted By GMbeat on Articles - GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.

General Motors unveils Maven, its new car-sharing brand

Posted By GMbeat on Articles - For now, General Motors. In the future, General Mobility? GM executives unveiled their latest foray into the shared transportation economy Wednesday, announcing the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour. Using an app on their smartphones, customers can search for and reserve vehicles by location or car type, then drive them away from designated locations.

An ex-cosmetics exec gives Opel a makeover

Posted By GMbeat on Articles - Massage seats and a perfume diffuser aren't features you'd expect on a mass-market compact car. But they're available in Europe on the redesigned Opel Astra, at the directive of the brand's marketing maven, Tina Mueller.