http://www.autonews.com - GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.
http://www.autoblog.com - For now, General Motors. In the future, General Mobility? GM executives unveiled their latest foray into the shared transportation economy Wednesday, announcing the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour. Using an app on their smartphones, customers can search for and reserve vehicles by location or car type, then drive them away from designated locations.
http://www.autonews.com - Massage seats and a perfume diffuser aren't features you'd expect on a mass-market compact car. But they're available in Europe on the redesigned Opel Astra, at the directive of the brand's marketing maven, Tina Mueller.