http://adage.com - General Motors is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades. As part of the effort, the Detroit automaker launched a city-based car-sharing service that allows residents to request the use of Chevrolet vehicles on the new Maven app for as little as $6 per hour, a la Zipcar.
http://www.thedetroitbureau.com - General Motors apparently hopes to become an industry maven when it comes to alternative mobility programs.
http://driving.ca - The final destination is a mystery, but General Motors is taking another step on its fast-moving journey into new ways of getting around. The company on Thursday announced that it’s formed a brand called “Maven” that will run its car-sharing ventures, including a new one that will begin competing with ZipCar next month in Ann Arbor, Michigan, and spread to other metro areas later this year.
http://www.thecarconnection.com - Like many of us, General Motors believes that the field of personal transportation will see significant changes in the coming decades. As proof, over the past 48 hours, we've learned about GM initiatives on both the car-sharing and ride-sharing front.
http://www.motorauthority.com - Like many of the major automakers, General Motors Company is transitioning into a mobility company, whereby it not only provides means of private transport through traditional car sales but also through car and ride sharing services and eventually, it seems, on-demand autonomous car fleets.
http://europe.autonews.com - General Motors says it is launching a car-sharing service called Maven in Germany and the U.S., joining at least two other automakers testing the market for consumers who want to borrow cars rather than own them.
http://www.detroitnews.com - General Motors announced Thursday its new personal mobility brand, Maven, which includes a new citywide car-sharing program in Ann Arbor featuring GM vehicles located at 21 parking spots across the city available for rent for as little as $6 an hour.
http://www.autoblog.com - For now, General Motors. In the future, General Mobility? GM executives unveiled their latest foray into the shared transportation economy Wednesday, announcing the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour. Using an app on their smartphones, customers can search for and reserve vehicles by location or car type, then drive them away from designated locations.
http://www.autonews.com - GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.
http://www.autonews.com - Massage seats and a perfume diffuser aren't features you'd expect on a mass-market compact car. But they're available in Europe on the redesigned Opel Astra, at the directive of the brand's marketing maven, Tina Mueller.