News results for "cadillac"

Why would Cadillac dealers go virtual?

Posted By GMbeat on Articles - Why would low-volume Cadillac stores agree to adopt the virtual showroom model being floated by brand chief Johan de Nysschen? The answer lies in the new payment system that was concurrently presented to hundreds of dealers.

2016 Cadillac CT6 Review

Posted By GMbeat on Articles - Fans of the division’s Art and Science design themes who want the comfort, interior room and high-tech features of a large luxury sedan but the dynamic qualities of a sporty midsize 4-door could well find the perfect travel mate in the new Cadillac CT6.

Cadillac Unveils “Don’t You Dare” Campaign During 88th Academy Awards

Posted By GMbeat on Articles - Cadillac today revealed the next chapter of “Dare Greatly,” the brand’s rallying cry for reinvention, with four new commercials airing during the 88th Academy Awards. The powerful new directive, titled “Don’t You Dare,” reflects the brand’s evolution as it continues to expand, elevate, and innovate with new products.

Cadillac Shows Off New Vehicles As It Boosts Brand In 2nd Oscars Sponsorship

Posted By GMbeat on Articles - Cadillac is coming back to The Oscars to evolve its brand, grabbing the official automotive sponsorship of the 88th Academy Awards just as it did the 87th. But this time General Motors' luxury marque is backing up its one-year-old "Dare Greatly" slogan with two new vehicles that represent what the brand has been talking about.

Why Cadillacs Might Be the Only Cars You See on Oscar Night

Posted By GMbeat on Articles - Cadillac is coming back to the Oscars Sunday night in a big way, airing four new commercials that will account for four minutes of ad time on the ABC broadcast. And the GM brand -- which holds exclusive vehicle advertising rights during the broadcast, according to the brand -- has arranged for some of the attending celebrities to be dropped off in Cadillacs.