News results for "2018 enclave"

A Chat With The Assistant Marketing Manager Of The 2018 Buick Enclave: Part I

Posted By GMbeat on Articles - Buick pulled no punches at the 2017 NYIAS, displaying two all-new vehicles – the 2018 Buick Regal and 2018 Buick Enclave — and two all-new variants — the 2018 Regal TourX and 2018 Enclave Avenir. These latest, youthful products come from a brand that has made significant strides in shedding its stubborn geriatric stereotypes from decades prior, which many would say stared with the original Buick Enclave that launched roughly 10 years ago. To find out how Buick will continue this momentum, we sat down with Susanne Hinz, assistant marketing director for the all-new 2018 Enclave.

The 2018 Buick Enclave Ditches Portholes, Embraces Class

Posted By GMbeat on Articles - While wandering the floor of the 2017 New York auto show, we had the pleasure of chatting with three of the people responsible for the look of the new 2018 Buick Enclave – Buick Director of Design Bob Boniface, Color & Trim Lead Designer Catherine Black, and Interior Design Manager John Zelenak. The conversation around Buick design has been heating up ever since the Avenir and Avista concepts garnered more stares at auto shows than the brand has enjoyed in many years.

Why the All-New 2018 Buick Enclave Will Give General Motors a Profit Boost

Posted By GMbeat on Articles - As expected, General Motors unveiled its all-new 2018 Buick Enclave at an event in New York this past week. It's the first redesign of the Enclave since way back in 2008. As you'd expect, the new Enclave brings a slew of upgrades and new features, including the US debut of Buick's new upscale Avenir sub-brand.

Don’t Expect a Buick Cascada Avenir

Posted By GMbeat on Articles - The 2018 Buick Enclave is the first model in the brand’s lineup to be dressed up with the new Avenir luxury sub-brand treatment. Which one is next? Rob Peterson, Buick crossovers marketing manager, won’t say – but he will confirm that only certain models will receive the treatment. When you look at, say, the Buick Cascada convertible, though, there’s less of an argument for that treatment.

2018 Buick Enclave Preview

Posted By GMbeat on Articles - After what feels like forever, General Motors has finally replaced the last vehicle on its ancient Lambda platform. Following on the heels of the trimmer GMC Acadia and the more SUV-like Chevrolet Traverse is the second-generation 2018 Buick Enclave.