The Chevrolet Silverado will have a starring role in the new movie "The Lego Movie 2: the Second Part" in theaters next weekend. As part of the clever tie-in, Chevy created an ad featuring a Lego brick replica of the '19 Silverado 1500 High Country. Lego characters, Emmet and Lucy, build a Satin Steel Metallic Silverado 1500 High Country from Lego bricks and use it to escape a mysterious alien invader.
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Chevrolet updated its workhorse Astro midsize van in 1992 with a couple of new features it hoped would set it apart from the competition and draw more families into showrooms. The highlight was the rear door option you see here. It featured "a one-piece lift-glass for enhanced rearward visibility and easy loading and unloading of small items." But the real treat were the two lower individual half-doors that could be opened outward whenever the lift-glass was in the "up" position. Another new-for-1992 feature: an optional AM/FM stereo radio headunit with seek-scan and CD player.
The 2018 COPO Camaro features an exclusive Supercrush exterior color and a Hot Wheels appearance package that will be offered with the latest edition of Chevrolet’s factory-built drag racer. An all-new, high-revving 302 Gen V Small Block is also available. The new 302 racing engine is based on the LT1 engine offered in the 2018 Camaro SS, but built for drag racing with unique components. Its displacement derives from a shorter-stroke crankshaft than the production engine that enables exceptional high-rpm capability.
Earlier this week Buick unveiled its top-level 2018 LaCrosse Avenir sedan with unique styling cues, an extensive set of standard features, and premium materials. The Avenir distinguishes itself from lower tier LaCrosse models with a unique three-dimensional mesh upper and lower grille paired with chrome wings. On the front doors you'll find Avenir script badges.
This ad for the '89 Chevrolet C/K Sportside pickup ran in the April 1989 issue of Motor Trend magazine. The text touted the truck's Vortec V6 power (and available 350 V8), sporty styling, and how it delivered more of both than any Ford could back in the day. "If there were a meter attached to all the sensitive points on your body right now and you saw this truck coming down the street, the needle would jump off the gage." While I'd say this is a nice truck, I don't know that I'd go that far. But maybe I'm not in Chevy's target demographic for such a "hot 'n juicy" truck with a stepside box...
The Colorado ZR2 AEV concept, created in collaboration with legendary off-road manufacturer American Expedition Vehicles, is on display at this year's SEMA show. It features Chevrolet's 2.8L Duramax turbo-diesel engine and elevates the already capable ZR2 for even greater adventures.
This week we're taking a look back at a Chevrolet newspaper ad from almost 20 year ago, spotlighting a pair new vehicles on display during the '89 auto show season. The advertisement featured the 1990 Chevrolet Lumina Euro sedan and C/K Sportside 4x4 pickup truck. "At this year's Auto Show, you can scrutinize, inspect, ogle, peruse, drool, contemplate, admire, and gawk to your heart's content," read the copy. "Take your time. Take a good, long look-see." Chevy expected a crowd too. It warned folks: "don't be surprised if you find yourself in the middle of a traffic jam" around their exhibit.
Since the debut of its custom Camaro in 1968, every generation — and nearly every variation — of Camaro has been replicated in 1:64 scale by Hot Wheels. To celebrate 50 years of these die-cast dream cars, Chevrolet and Hot Wheels have announced the 2018 Camaro Hot Wheels 50th Anniversary Edition. In 1960s, Hot Wheels elevated the performance of toy vehicles with wide wheels and low-friction axles, designing them to be the fastest toy cars on and off the track. The original "Custom Camaro" was the first Hot Wheels vehicle released in 1968 and was part of the original 16.
Earlier tonight Chevrolet unveiled the 2018 Traverse SUP concept ahead of its public debut at the 2017 Specialty Equipment Market Association (SEMA) show in Las Vegas on October 31. The white and blue Traverse SUP features "blue wave" unique graphics, a roof-mounted Thule stand up paddleboard carrier, and a Riviera Paddlesurf paddleboard.