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Cadillac Unveils “Don’t You Dare” Campaign During 88th Academy Awards

Posted By GMbeat on Articles

http://media.cadillac.com - Cadillac today revealed the next chapter of “Dare Greatly,” the brand’s rallying cry for reinvention, with four new commercials airing during the 88th Academy Awards. The powerful new directive, titled “Don’t You Dare,” reflects the brand’s evolution as it continues to expand, elevate, and innovate with new products.

HD Pickups Most Likely to Hit 200,000 Miles

Posted By GMbeat on Articles

http://news.pickuptrucks.com - People choose large pickup trucks or SUVs for specific reasons such as hauling, towing or moving lots of people and gear. But there may be another reason to invest in these vehicles, which could save you a good chunk of money in the long run.

Cadillac Shows Off New Vehicles As It Boosts Brand In 2nd Oscars Sponsorship

Posted By GMbeat on Articles

http://www.forbes.com - Cadillac is coming back to The Oscars to evolve its brand, grabbing the official automotive sponsorship of the 88th Academy Awards just as it did the 87th. But this time General Motors' luxury marque is backing up its one-year-old "Dare Greatly" slogan with two new vehicles that represent what the brand has been talking about.

Why Cadillacs Might Be the Only Cars You See on Oscar Night

Posted By GMbeat on Articles

http://adage.com - Cadillac is coming back to the Oscars Sunday night in a big way, airing four new commercials that will account for four minutes of ad time on the ABC broadcast. And the GM brand -- which holds exclusive vehicle advertising rights during the broadcast, according to the brand -- has arranged for some of the attending celebrities to be dropped off in Cadillacs.

NHTSA Under Fire for Failed Training, Staff Efficacy

Posted By GMbeat on Articles

http://www.automobilemag.com - NHTSA has failed to live up to its promise to make safety improvements to the way it handles defect investigation, an audit from the US Office of Inspector General (OIG) reveals. Particularly with regard to training and staff oversight, NHTSA has fallen short of its earlier promise to improve its internal safety procedures.