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Cadillac Reprises Role as GM's Chosen Brand for High-Tech Entrée

Posted By GMbeat on Articles - As Cadillac begins what could be its best-ever global sales year, the brand is also going to reclaim its historic role as General Motors' high-tech line. Powered by rapid growth in China, GM believes the brand is now a good place to debut new electric and even self-driving vehicles starting in the next decade, Cadillac President Johan de Nysschen said in an interview at the Detroit auto show. Cadillac will get a “disproportionate share” of the 20 all-electric vehicles that GM plans to bring to market globally by 2023, he said.

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